“How much is that going to cost?” I remember hearing those words all too often during my time working at a successful Dental office as their Office Manager. Following the inquiry from the patient, I would hear a team member reluctantly uttering the treatment amount, as if they were ashamed, almost implying the amount was too much…. does this ring a bell in your practice?
It’s a beautiful Monday morning, the sun is shining, the birds are chirping, the schedule is full, no one has called in sick, and I got through the drive-thru at Starbucks in less than five minutes…life is good! At this point, what could possibly go wrong? Quickly our sunny skies turn gray and the birds stop chirping as you are approached by your Rockstar employee, Cindy, the minute you walk through the clinic door; that can’t be good! As they say, if a picture was worth a thousand words, you should have seen her face. Cindy lowers her voice and tells you she needs to talk. At this point you have a feeling that you know what she is going to say; please let your gut be wrong. Sure enough, Cindy tells you that she has decided to accept a position elsewhere. You are totally caught off guard and quickly go into panic mode. Your mind starts racing and you begin wondering just where the heck you are going to find someone to replace her – there couldn’t possibly be another Cindy out there? The good news is there are plenty of ‘Cindys’ in the world, we just have to know where to look!
Everyone seems to be posting, tweeting, instagramming, or watching the latest cute cat video on YouTube. We live in an extremely connected world these days and it seems no matter where you go if you look around everyone is most likely going be looking at some sort of social media site. The amount of time spent on social media continues to increase. At this day and age, roughly 80% of the population is engaging in one or more social media platforms. So, the question keeps coming up by offices…. should I be posting, tweeting, instagramming, or creating YouTube videos for my practice?