Our Advisors and Team
We are a team of industry veterans, deeply knowledgeable about the Optometry field and passionate about helping professionals within it succeed. Strengthened by a dedicated, capable support staff, our advisors are committed to working side by side with you to learn about your background, understand your goals and implement a customized plan for a secure, successful future.
Founder and Advisor
Rick has worked in the optometric field since 1989 – as a technician, optician, receptionist, manager, and as the territory director for 18 practice locations, $13.5 million in revenue and 120 employees.
In 2009, Rick left his position with one of the world’s leading frame manufacturers to become an advisor. Since then, he has worked with offices seeking growth and improved efficiencies, and he has helped people improve their team atmosphere, put systems in place to increase cash flow, and set goals for their practice locations. He is focused on helping his clients understand how to achieve and exceed the goals they’ve set.
Rick has worked with doctors in all aspects of their professional career, from opening their first locations who have gone on to quickly exceed revenue expectations. He has helped clients relocate, add associates and develop exit strategies. He also gives presentations throughout the United States, Canada and beyond, sharing his insight and inspiring others.
Rick and his wife Debbie, have three children, Patrick has graduated with his JD/MBA degrees and is married, Meghan is in Optometry School, and Mackenzie is a student at UNO. He enjoys running and long walks.
Founder and Advisor
Kirk has worked in the optical industry since 1998, holding positions in private care practice as an office coordinator, and then as an Advisor to private optometric practices.
Kirk has been advising offices since 2005, working with more than 500 practices in the United States and Canada. Kirk shares his expertise in Human Resources, Marketing, Operations and Financial Management with private care practice owners and paraoptometrics, in multi-practice training sessions, and through phone consultations. Kirk also travels throughout the United States and Canada for various speaking engagements, where he is able to share his knowledge with Optometrists and their teams.
In his advising work, Kirk covers the broad spectrum of practice development, from putting together a business plan that fits a doctor’s goals to helping a staff member improve his or her ability to educate patients. His passion for the industry continues to grow as he works closely with practice owners and members of their team to establish key processes critical to long-term success.
Kirk and his wife Cindy have three children, Olivia, Katherine, and Jack. He loves watching their activities and family time. In his spare time he enjoys golfing, running, and being outdoors.
Owner and Advisor
Tim has worked in the optical industry since 1992. He has held various positions in both the corporate and private sectors of the optical industry. He has been responsible for managing as many as 29 offices, and he has overseen the development and implementation of a variety of operational processes and procedures.
In 2013, Tim left a private practice to become a consultant to help private practice optometrists. He has worked with more than 100 offices in the United States and Canada. Tim’s areas of expertise include human resource management, staff training and development, employee retention, accounting and budgeting, and adjusting cost of goods levels. Tim has had the chance to share his expertise through various speaking engagements within the United States and Canada. Tim is a COPE and ABO approved speaker.
Tim has helped practices achieve success through financial controls, setting goals along with expectations and working with doctors on how to train and develop their team to meet those goals. “Everyone wants to be successful, we just sometimes need direction on how to get there,” Tim explains.
Before getting into the Optical Industry, Tim spent three and a half years refereeing for the Harlem Globetrotters. He has called a basketball game in over 70 countries and all 50 states. He says the jump from officiating to optical was a no brainer because everyone knows that referees have great eye sight. “I have never missed a call, just ask me!” says the former referee.
Tim is the proud father of two beautiful daughters, Kaylee and Madison while also being a proud grandpa to Brady. In his spare time, Tim still enjoys officiating and trying to lower his golf score without using an eraser.
Kristina comes to Acquios Advisors with more than 15 years of management experience. Most recently she worked as a multi-unit manager, responsible for eight locations, and for the success of 60+ team members. Kristina has an eye for finding top talent and has worked on recruiting for up to 30 locations.
Kristina thrives in the areas of Human Resources and Optical Management. Her experience leading, and knowledge of processes, allowed her to be a mentor manager in her previous role. She worked with peers to motivate and empower them to set and meet goals, be successful in their various roles, and help them overcome obstacles. She trained team members on business and optical processes, who in turn were responsible for training team members in other stores.
Kristina is excited to use her prior experience to help Private Optometry Practices thrive, through empowering Practice Owners to mentor and lead team members to be fully invested in the office and to provide an excellent patient experience.
Outside of the office Kristina is devoted to the success of her two children, Jaya and Tre'. She is involved in her community and church and enjoys spending time with friends and family.
Sarah joined Acquios Advisors in January of 2016. Her journey in the industry began in 2013, by providing bookkeeping and payroll services to Optometrists throughout the United States. She has a thorough knowledge of an Optometry office’s financials, and thus a deep understanding of the services delivered at Acquios Advisors.
Sarah is the “right hand” to our Advisors and can be found maintaining the company’s Social Media presence via the Website and Facebook, putting together presentations for webinars or Workshops, creating and updating tools for our clients, making sure each client is scheduled for a call, among many other tasks.
Sarah shares a passion with the Acquios Team for client success. Whether it be financial growth or personal growth, Sarah enjoys walking alongside doctors and their teams as they find their definition of what success means to them.
Sarah and her husband, Drew, have three children, Lydia, Sophia and Lucas. Sarah enjoys spending time with her family, staying active with various types of exercise, coming up with healthy recipes for her family, reading, and get togethers with friends.
Kendall Ellis Guinotte
Client Account Specialist
Kendall joined Acquios Advisors in June 2018. She graduated from the University of Nebraska at Omaha with a degree in Business Administration, emphasis in Accounting. Kendall is preparing to become a licensed CPA. In August 2019, she became certified in Quickbooks Online. She enjoys applying her knowledge to helping our clients achieve success!
Kendall works closely with clients, assisting with their needs, creating tools that can be utilized by our Advisors, and maintaining Social Media presence.
Kendall and her husband, Patrick, enjoy watching movies, traveling, discovering craft breweries and spending time with friends and family.
Client Account Associate
Mackenzie is an integral part of the Acquios Advisors Team, performing back end tasks such as: payment processing, Secret Shopper Calls, Website Evaluations, Market Analysis Reports, and more. She loves to learn new things, and she is thrilled to be a part of helping Private Practice Optometrists meet and exceed goals in their offices.
Mackenzie attends the University of Nebraska - Omaha, working toward a degree in Business Administration. She stays busy with her studies, her sorority, friends, and family.