Rick’s philosophy matches up with our own, and his recommendations are time-tested and proven to produce results. He has so much experience with many different kinds of optometry offices and the problems they all face. Since we started working with him, we’ve made tremendous changes to our office and office culture.

We’ve really taken off in the last 4 years, nearly doubling our annual sales to be in the top 5% for a single doctor’s office. Our increase in gross has all been due to our consulting and ideas from Rick. We rely heavily on him for our marketing, business plan, day-to-day office procedures and communications. The best thing we ever did for our practice was to use Rick’s consulting services.​