Kirk Kastens

VP and Advisor

Kirk has worked in the optical industry since 1998, holding positions in private care practice as an office coordinator, and then as an Advisor to private optometric practices.

Kirk has been advising offices since 2005, working with more than 500 practices in the United States and Canada. Kirk shares his expertise in Human Resources, Marketing, Operations and Financial Management with private care practice owners and paraoptometrics, in multi-practice training sessions, and through phone consultations. Kirk also travels throughout the United States and Canada for various speaking engagements, where he is able to share his knowledge with Optometrists and their teams.

In his advising work, Kirk covers the broad spectrum of practice development, from putting together a business plan that fits a doctor’s goals to helping a staff member improve his or her ability to educate patients. His passion for the industry continues to grow as he works closely with practice owners and members of their team to establish key processes critical to long-term success.

Kirk and his wife Cindy have three children, Olivia, Katherine, and Jack. He loves watching their activities and family time. In his spare time he enjoys golfing, running, and being outdoors.