“How much is that going to cost?” I remember hearing those words all too often during my time working at a successful Dental office as their Office Manager. Following the inquiry from the patient, I would hear a team member reluctantly uttering the treatment amount, as if they were ashamed, almost implying the amount was too much…. does this ring a bell in your practice?
Everyone seems to be posting, tweeting, instagramming, or watching the latest cute cat video on YouTube. We live in an extremely connected world these days and it seems no matter where you go if you look around everyone is most likely going be looking at some sort of social media site. The amount of time spent on social media continues to increase. At this day and age, roughly 80% of the population is engaging in one or more social media platforms. So, the question keeps coming up by offices…. should I be posting, tweeting, instagramming, or creating YouTube videos for my practice?